It’s also launching custom notifications sounds, camera borders and more on Snapchat+
Snap has updated its Snapchat+ subscription app with a new “Story Expiration” feature, as well as custom notification sounds, camera borders, and other enhancements. The Story feature appears to be designed to entice hardcore users to sign up for the $4 per month service.
Subscribers can choose to let their stories expire for periods ranging from one hour to one week using story expiration. This could allow creators to, for example, draw attention with a short story or allow one to stay for a longer period of time to attract more eyeballs. As of now, all stories expire after 24 hours and must be saved or they will be lost forever.
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Paid users are also getting access to custom notification sounds, letting them set different tones for different friends so they tell who Snapped them without checking their phone. And the new custom camera color borders option allows users to just what it says, using different hues while capturing content. And finally, Snapchat is bringing custom “exclusive, seasonal and spooky Bitmoji backgrounds” that they can use in their profiles for Halloween.
Snapchat+ made a strong start, with the company boasting a million subscribers just a couple of months after it debuted. At the time, Snap described it as a service for “passionate” users, and though that’s a fraction of its 347 million daily users, it’s a significant injection of additional revenue. Snapchat also sells hardware like glasses and recently came out with the Pixy Drone, though Snap had reportedly given up on that product.
