The company’s generative AI will reportedly be able to create sophisticated ad campaigns for customers.
According to the Financial Times, Google’s advertising clients will soon be able to design advertising campaigns using the company’s generative AI. The internet company appears to be preparing to integrate its generative AI, which powers its Bard chatbot, into its Performance Max programme. Customers may currently use Performance Max to develop straightforward ad copy and decide where their ads should display. Yet according to The Times, the AI’s integration will enable it to produce sophisticated ads that resemble those created by marketing firms.
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The company has reportedly shown ad customers a presentation entitled “AI-powered ads 2023,” telling them that its technology can generate advertisements based on the imagery, video and text they supply. In addition, Google told them that the ads its AI creates will fit the audience they aim to reach and will be designed to enable them to reach sales targets and other goals.
At least one person expressed concerns about the possibility of Google’s ad tool spreading misinformation, the Times says, because it could be optimized to convert new customers with no concern for facts. Back when Google posted on ad on Twitter about Bard, for instance, the chatbot spouted a falsehood claiming that the James Webb Space Telescope had taken “the very first pictures of a planet outside of our own solar system.” In truth, it was the European Southern Observatory’s Very Large Telescope that took the very first images of exoplanets that we had ever seen. Google has assured the Financial Times that it will put firm guardrails in place to prevent errors and misinformation when it rolls out AI-powered ads in the coming months.
