Excitement is building in Accra as fans gear up for Ghana’s participation in the 2026 FIFA World Cup, driving a surge in sales of Black Stars jerseys.
With less than 100 days till the commencement of the 2026 World Cup, Ghana’s Black Stars would make their fifth participation, having been placed in Group L alongside England, Croatia, and Panama.
A visit by the GNA Sports team at Osu and Kantamanto Market revealed strong demand for replica kits.
At Osu, jerseys were priced between GH¢170 and GH¢180, while Kantamanto offered options ranging from GH¢80 to GH¢120 depending on quality.
Online platforms listed fan versions at about GH¢240 for home kits and GH¢305 for away kits.
Retailers say interest has grown steadily recently.
“Whenever the national team plays, especially during international tournaments, demand spikes. Supporters want to feel part of the moment,” explained Kwame Offei, a sportswear seller in Accra.
He further explained that original jerseys manufactured by Puma attract higher prices due to quality, branding and import duties.
“Authentic jerseys are different from replicas. The material, finishing and licensing all come at a cost. That is why the original versions are more expensive,” he said.
Daniel Arthur, a football lover in Osu, noted that while passion for the Black Stars is strong, price often dictates choices.
“We all want to support the Black Stars, but when a jersey costs GH¢300 or more, it becomes difficult for the average worker or student. Football is for the people, so the merchandise should also be accessible,” he said.
Hannah Essel, a university student, echoed the sentiment, saying, “National pride is important, but we also have responsibilities. If I must choose between basic needs and buying a jersey, I will prioritise my needs,” she said in an interview.
Despite concerns over affordability, traders insist sales remain strong, underscoring the enduring passion for football.
