Harry Kane is making quite the impact at Bayern Munich, with the Bundesliga giants expecting their star striker to shatter shirt sales records.
The prolific England captain ended his long-standing relationship with Premier League team Tottenham during the summer transfer window by moving to the Allianz Arena for €100 million (£87 million/$109 million). Kane has made history by scoring 21 goals in 16 games, including three hat-tricks. He has had an immediate impact in Germany.
It is not just on the field that Kane is causing a stir, though, with Bayern benefiting considerably from his marketing appeal. On the weekend that the 30-year-old frontman moved to Bavaria, 20,000 No.9 jerseys bearing his name were shifted.
That was a record in itself, while Bayern enjoyed their best ever day on the general sales front when Kane was announced – beating their previous high after winning the Champions League in 2020. According to kicker, the club now expects to have sold more than 100,000 Kane shirts before Christmas.
No player in Bayern’s history has ever achieved those numbers, with Kane set to break through the six-figure barrier and keep on rising through to the end of the 2023-24 campaign. The Bundesliga champions announced revenue of €110m (£96m/$120m) from merchandising for the 2022-23 season, with those figures set to soar now that Kane is on their books.
