Google, an Alphabet firm, announced the debut of two new capabilities for advertisers on Wednesday. These features will use artificial intelligence to locate the most effective ad placements for companies across all of Google’s services.
Since Google and other businesses created innovative chatbots that can engage people in open-ended discussions, AI has taken over the digital sector. Also, AI is being used more and more to assist advertising, who provide the businesses with money.
While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads.
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One of the new features called Demand Gen will use AI to place an advertiser’s photo and video ads across several products such as Gmail, the YouTube feed and Shorts, which is YouTube’s competitor to popular short-form video app TikTok.
AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are “shiny, visual and immersive,” said Vidhya Srinivasan, Google vice president and general manager of advertising.
The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand’s video ads, Google said.
Early testing shows that brands received on average 40% more video views with the new tool, Srinivasan said.
By using AI to remove some of the “grunt work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.
